Atrium Family of Brands Educates Remodelers on Energy Tax Credits

June 11, 2009 09:23

By: Angela Palmer

Pittsburgh, PA—As part of their continuing series of free, targeted, educational webinars designed to increase remodelers’ and home improvement professionals’ profits and industry savvy, The Atrium Family of Brands and MarketSharp Software co-sponsored a June 2009 Training Tuesdays web seminar entitled, “The Six Billion Dollar Opportunity, How to Market and Sell the Energy Tax Credits.”

During the webinar, Tim Musch of MarketSharp Software and Chris Reilly of Atrium Windows discussed the relevant issues facing today’s remodeler as it relates to the new Energy Tax Credit opportunity for both homeowners and remodelers, as part of the American Recovery and Reinvestment Act of 2009.

Topics discussed included:

• Which specific products qualify for the tax credits
• What consumer attitudes are toward the tax credit program
• Who should remodelers target in their tax credit marketing to maximize results
• Details on specific campaigns business owners can implement immediately
• How to motivate staff to maximize this marketing/sales opportunity
• How you can leverage direct mail and email to get the information to consumers

Special guest speaker Jay Deems, CEO of Minnesota Rusco, shared success stories of the outstanding results his company has experienced promoting the tax credit. For more information on Atrium’s Training Tuesdays Webinar Series, visit http://www.trainingtuesdays.com.

About Atrium Companies, Inc.
For more than 50 years, Atrium Companies, Inc. (http://www.atrium.com/) has offered the highest quality window and door products to builders, contractors and distributors in the residential construction industry. Dedicated to meeting the needs of its customers, the Atrium family of brands provides a versatile range of window and patio door products, including vinyl and aluminum models, as well as replacement and new construction product lines. A variety of window styles also are available through the Atrium family, including single- and double-hung, horizontal slider, casement, tilt-and-turn and architectural shapes. Specialty products range from hurricane-impact solutions with Atrium’s SafeHarbor® impact-resistant windows, patio doors and hurricane window shutters, to innovative soundproofing Silent Guard™ Sound Suppression Windows. The company’s portfolio of brands includes its flagship Atrium Windows and Doors brand, Superior Windows, Thermal Industries, Danvid Door and Window, HR Windows, Champion Window, North Star Windows and Doors, and Darby Door.

About MarketSharp
Advanced Marketing Concepts, Ltd. (AMC), dba MarketSharp, develops and internationally markets software solutions and support services for the home improvement industry. MarketSharp is a professional direct marketing, lead tracking and business management software system. The software was designed to bring the power of database marketing/tracking and the advantages of direct mail marketing to the home improvement industry. For more information, visit http://www.marketsharp.com.

About Minnesota Rusco
Minnesota Rusco provides your exterior home improvement needs specializing in Vinyl Replacement Windows, Siding, Cabinet Restyling and Kitchen Cabinet Refacing in Minnetonka, Minnesota. For more information, visit http://www.minnesotarusco.com.